Our talented team has worked on a brand-new logo as part of our brand evolution, and today we are happy to share it with you.
Say Hello, Our New Logo:
![Adroit associates logo](https://cdn.adroitassociates.org/images/x/images/insights/article/2023/meet-our-new-logo/5330/adroit-associates_logo_1ebec3aaa0937e67de50d5296720abd8.png)
Many of you might be wondering why we chose to change our logo. Our previous logo was not only dear and familiar but also a symbol of our values. As much as we would have loved to stay with our old logo, we had to accept that our organization was changing. We were becoming sharper, bolder, and brighter. This change led us to expand our horizons and revise our mission and values to reflect our newly found drive.
Our Roots
In the 15 years since the organization’s inception, We have gone through many phases of development. As our organization grew and our roster of experts expanded. We felt the need to envision a new identity for our brand. We settled on modifying our logo so that it reflected our new value but was still familiar to our staff and clients. We revised our tagline to reflect our commitment to quality and impact. We changed our color to purple as a sign of our trust, reliability, and creativity.
The New Adroit Associates
You’ve already been introduced to our new logo but let’s take a close look at it so that you can truly get to know it. Let’s break down some important elements of the new logo:
![Fire Shot Capture 191](https://cdn.adroitassociates.org/images/x/images/insights/article/2023/meet-our-new-logo/5331/FireShot-Capture-191_1ebec3aaa0937e67de50d5296720abd8.png)
The location marker represents our commitment to local communities and symbolizes our presence in all parts of local life. It is a statement about adroit associates’ care and commitment.
The compass shows the direction of our organization and how we never stray from our path. The compass points to the top right to signify perpetual growth. It also represents how we always find the best solutions.
Everything we do is built on sound logic and reasoning. To find the best solutions for our clients, we ensure that we have the data and the evidence to support our conclusions. This is exactly what the box on the top right represents.
And last, but by no means the least, we are constantly moving forward and climbing higher. We use our past experiences as stepping stones to reach ever greater heights. This is represented in the upward arrow shape of the new logo.
We also changed our colors. This time, we felt that one single color was just not enough to convey our strengths and values. Therefore, we decided on a gradient of colors with green representing new beginnings and growth on one end, and blue signifying wisdom and inspiration on the other.
When we put all these ideas together, we got our new logo. A symbol of our evolution and perseverance. We hope you will love it as much as we do.